In today's updates, Instagram is significantly expanding its video capabilities to compete with YouTube, while Mastercard is forming a partnership with MrBeast to support creators. These moves reflect the ongoing evolution of platforms and services within the creator economy.
Instagram to introduce long-form videos of up to 90 minutes
Instagram is launching a new video upload feature called 'Features,' allowing creators to share videos up to 90 minutes long. This marks a significant shift in strategy for Instagram, which has previously focused on short-form content. Instagram aims to attract creators seeking to monetize longer videos, challenging YouTube's dominant position in the long-form video market.
Sources: techcrunch.com, theverge.com
Mastercard collaborates with MrBeast for creator economy benefits
Mastercard is partnering with MrBeast to create integrated services aimed at the creator economy. Through their collaboration, they will provide co-branded programs that include various resources and educational tools. The partnership seeks to enhance financial opportunities for digital professionals in the ever-expanding creator ecosystem.
Sources: tubefilter.com
Instagram tests new 90-minute video uploads to attract creators
Instagram wants to capture some of YouTube’s audience by allowing creators to upload videos of up to 90 minutes through a new feature called 'Features.' This initiative aims to engage audiences better, offering expanded content formats like podcasts and interviews. The feature is currently being tested with select creators in the U.S. after initial trials in Brazil.
Sources: tubefilter.com
Instagram begins limited testing of long-form video feature in the U.S.
Instagram has initiated a limited testing phase for its long-form video feature, 'Features,' allowing uploads of up to 90 minutes. This move is designed to enhance audience engagement and nurture creator communities. The testing will support various content types and is expected to offer new monetization avenues for creators.
Sources: socialmediatoday.com